![]() ![]() But with Helvetica being born (as Die Neue Haas Grotesk) in 1957, the illustration style, and the level of decay, I’d imagine that this was probably crafted during the typeface’s early 1960s heyday. It’s difficult to be sure exactly when this sign panel was created, since Marineland was open from 1954 to 1987. Pereira, a very notable modernist architect who later went on to design the Transamerica building in San Francisco, and was one of the designers responsible for the ridiculously cool, “Googie” style “Theme Building” at LAX airport. The park was apparently designed by William L. ![]() Speaking of Helvetica-I was at the Point Vicente lighthouse yesterday and stumbled across an awe-inspiring, dilapidated sign/map that used to belong to Marineland of the Pacific, a sort of 1950s Sea World that used to inhabit the Palos Verdes peninsula. Marineland | three steps ahead - perspectives.Wendy’s website/advertising (mostly uses the italic face, but plenty of other weights too see the embedded video for further detail).All of the environmental signage at the new section of the Del Amo Fashion Center here in Torrance, California ( 1, 2, 3)*.I’m tempted to put together a comprehensive exhibit of examples, both bad and good, but I do have projects to work on, so here’s a short list of the first few real-world examples I could think of offhand: I’ve even trained Don, my future father-in-law and three steps ahead account manager, to spot it on his own-and he sees it all over the place. I find myself pointing and saying “there’s Neutraface!” several times a day to whomever may be beside me. It’s managed to find its way into all sorts of unlikely and inappropriate places-in my opinion, it’s somehow jumped the gap from highbrow to lowbrow better than any of House’s fonts that were intended to be lowbrow, like their Street Van, bowling-inspired, and punk rock Flyer Fonts, among others. So let’s get one thing straight-I’m not knocking Neutraface.īut it occurred to me yesterday when looking at my junk mail (the physical kind that arrives in your mail box) that Neutraface is now everywhere. Christian Schwartz, Neutraface’s designer I can’t leave my apartment without running into an ad for a new condo development using it, or a restaurant, or a new cookbook.” “I am surprised that Neutraface has become so ubiquitous.
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